You’ve got mail: Are email newsletter ads effective?

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Does the endless flood of email ads filling consumers’ inboxes influence shopping decisions?

  • Nearly 44% of US adults say absolutely not—in fact, only 12.8% of those surveyed say that the email newsletter ads cluttering their inboxes have an influence on what, when, and from whom they choose to buy.
  • So, before big brands decide to hit “reply all,” they may want to reconsider their email marketing strategies.