Most younger baby boomers are internet users. Many have smartphones and use social networks. But behind the basic penetration numbers lurk some low levels of digital activity—which means marketers who wish to reach this audience must understand its spotty patterns of usage.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.
11 Times SquareNew York, NY 100361-800-405-0844