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YouTube’s ahead of TikTok for creator-led livestreams

Article by Sara Lebow  |  May 18, 2023
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YouTube’s ahead of TikTok for creator-led livestreams
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Social Media Usage
Influencer Marketing
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.

Platforms Used by US Internet Users to Watch Creator- or Influencer-Led Livestreams, April 2023 (% of respondents)
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Beyond the chart: TikTok and YouTube are tied as both the top-favored and top-earning platforms for creators in 2023, according to the same survey, with a combined 52% of influencers saying they earn the most money on either platform.

Even as social platforms face an ad slowdown, the creator economy is alive and well, valued at $65.2 billion this year, according to Citigroup estimates.

More like this:

Methodology: Data is from the May 2023 The Influencer Marketing Factory "The Creator Economy Report 2023." 1,000 US internet users ages 18+ and 660 US creators ages 18+ were surveyed during April 2023.

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