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US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.
Beyond the chart: YouTube viewing is still increasing on mobile, but growth is much faster on other connected devices like smart TVs and game consoles. In the coming years, the Google-owned platform will make up an increasing share of total time spent with TV and video, while its share of digital video time will stagnate. This reflects YouTube’s play to take over TV, with both YouTube TV and ad-supported shows.
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