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YouTube will have more US viewers than any other over-the-top (OTT) platform by the end of 2022, at 231.5 million, per our forecast. Netflix also ranks toward the top, with 169.3 million viewers, and Amazon Prime Video will boast an audience of 152.6 million.
Beyond the chart: Disney+ slid into the No. 5 spot among the OTT services we track, just below Hulu. The Walt Disney Co. reported that the former added 12.1 million subscribers worldwide in its fiscal Q4 2022, but its revenues of $20.15 billion missed expectations by more than $1 billion.
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Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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