The news: The NFL is about to finalize a deal with Google's YouTube TV for the rights to its subscription-only Sunday Ticket package of games, CNBC reports.
The price tag: The deal's specifics were still being worked out as of Tuesday, but The New York Times reports the final deal could cost Google about $2.5 billion. The number of YouTube TV subscribers that Google is able to recruit as a result of the deal, as well as other performance standards, will affect the final value.
Why it matters: YouTube TV winning Sunday Ticket over Apple is a major coup for Google.
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