Source Profile: Contentsquare.

Contentsquare is a web analytics company, focused on working with retailers in desktop and mobile environments.


We value Contentsquare’s rich offering of metrics, which include widely reported metrics (conversion rate and bounce rate, for example), as well as some rarely reported benchmarks, such as Content unseen rate.

Insider Intelligence Metric

Methodology Behind the KPIs

Contentsquare analyzed data from more than 900 global brands (principally retailers and brands) during 2020, studying interactions on desktop, mobile, tablet, and mobile apps. Its client base is significant, including both small and large brands.

KPIs in the Portal

Category KPI KPI Definition
Ecommerce KPIs Acquisition sources The share of visits to retail sites by acquisition source (social, email, search, direct-to-site, etc.)
Ecommerce KPIs Bounce rate The percent of site visits that that are abandoned after one pageview
Ecommerce KPIs Content unseen rate The percent of pages that are unseen by at least 95%of site visitors
Ecommerce KPIs Conversion rate The percent of visits that end with a purchase
Ecommerce KPIs Pageviews per session The average number of pages viewed per session
Ecommerce KPIs Traffic share by device Percent of visits to the site, by desktop, mobile, and tablet
Ecommerce KPIs Sessions before conversion The average number of sessions that occur on retail websites before a purchase is made (only among those who purchase)

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Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

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Insider Intelligence Industry KPIs