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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Source Profile: Contentsquare.

Contentsquare is a web analytics company, focused on working with retailers in desktop and mobile environments.

We value Contentsquare’s rich offering of metrics, which include widely reported metrics (conversion rate and bounce rate, for example), as well as some rarely reported benchmarks, such as Content unseen rate.

Insider Intelligence Metric

Methodology Behind the KPIs

Contentsquare analyzed data from more than 900 global brands (principally retailers and brands) during 2020, studying interactions on desktop, mobile, tablet, and mobile apps. Its client base is significant, including both small and large brands.

KPIs in the Portal

CategoryKPIKPI Definition
Ecommerce KPIsAcquisition sourcesThe share of visits to retail sites by acquisition source (social, email, search, direct-to-site, etc.)
Ecommerce KPIsBounce rateThe percent of site visits that that are abandoned after one pageview
Ecommerce KPIsContent unseen rateThe percent of pages that are unseen by at least 95%of site visitors
Ecommerce KPIsConversion rateThe percent of visits that end with a purchase
Ecommerce KPIsPageviews per sessionThe average number of pages viewed per session
Ecommerce KPIsTraffic share by devicePercent of visits to the site, by desktop, mobile, and tablet
Ecommerce KPIsSessions before conversionThe average number of sessions that occur on retail websites before a purchase is made (only among those who purchase)

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs