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Source Profile: Emplifi.

Emplifi (formed by the union of Socialbakers and Astute Solutions in 2021) is a social marketing, social shopping, and analytics company that serves a customer base of over 7,000 brands globally, including many large global brands.


We like Emplifi’s data because of the geographic and industry breadth of its client base, as well as its focus on social.

Insider Intelligence Metric

Methodology Behind the KPIs

Emplifi collects social advertising spend data from its clients each quarter, looking at median monthly metrics across its global client base.

KPIs in the Portal

CategoryKPIKPI Definition
Earned and Social Media KPIsMedian monthly ad spendThe median monthly social ad spend among Emplifi clients
Earned and Social Media KPIsMedian monthly ad CTRThe median monthly ad clickthrough rate in social campaigns among Emplifi clients
Earned and Social Media KPIsMedian monthly CPCThe median monthly cost-per-click in social campaigns among Emplifi clients

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs