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Source Profile: Klaviyo.

Klaviyo is an email and SMS automated messaging platform, focused on working with online and omni-channel retailers. Its customers skew toward small-to-medium sized businesses.

We value the fact that Klaviyo’s data is current (through the end of 2021), covers a large number of SMB clients, and breaks retail into 13 categories.

Insider Intelligence Metric

Methodology Behind the KPIs

Klaviyo analyzed aggregate results across its clients for 2020 and 2021. The 2021 data includes data from more than 180,000 clients and is broken out by retail category. Klaviyo warns—as do other email campaign automation vendors—that open rates were likely artificially high beginning in Q3 2021, due to new Apple privacy features that can make it appear that unopened emails were actually opened.

KPIs in the Portal

CategoryKPIKPI Definition
Email and SMS Marketing KPIsEmail campaign conversion ratePercent of emails delivered that result in an order
Email and SMS Marketing KPIsEmail campaign open ratePercent of emails delivered that are opened

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs