Source Profile: Place Exchange.

Place Exchange is a sell-side ad platform that brings programmatic advertising to the out-of-home (OOH) ad space (billboards, elevators, buses, etc.). OOH publishers partner with Place Exchange to enable programmatic delivery of their inventory, while advertisers access Place Exchange inventory via integrated DSPs to buy OOH ads using the same workflows as their other programmatic channels.

Insider Intelligence Metric

We like Place Exchange’s contribution of OOH programmable ad data, a domain that had until recently defied easy quantification.

Methodology Behind the KPIs

Place Exchange created an aggregate analysis across its platform, based on billions of OOH ad impressions biannually.

KPIs in the Portal

CategoryKPIKPI Definition
Display and Programmatic Advertising KPIsOut-of-home programmatic ad CPMAverage cost per thousand OOH ad impressions broken down by OOH venue type (transit, outdoor, etc.)
Display and Programmatic Advertising KPIsOut-of-home programmatic spend distributionDistribution of OOH ad spend broken down by asset type (billboard, kiosk, etc.)
Display and Programmatic Advertising KPIsOut-of-home programmatic percent spendThe percent share of OOH ad spend broken down by industry

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