Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Source Profile: is a location analytics company that collects geolocation data from mobile devices enabled to share data in anonymized fashion. It supports clients’ needs to measure store traffic and the results of marketing campaigns intended to drive store traffic. Placer’s clients span restaurant, hospitality, retail, property management companies, and real estate investors.

Insider Intelligence Metric

We value’s methodology, which allows it to passively collect data from all shoppers’ activities before and after they enter a store, which provides a broader perspective on consumer trip behavior. We also like the fact that data is presented with monthly granularity, is frequently updated, and provides slices of store traffic data broken out for overall retail, grocery, and superstores.

Methodology Behind the KPIs

App company partners provide their anonymized data to, which then aggregates this data and provides analytics for the app companies’ clients. Placer’s data analyzes over 1.5 billion monthly visitors across 20 million devices and more than 13 million venues, in partnership with more than 500 mobile apps.

KPIs in the Portal

CategoryKPIKPI Definition
Brick-and-Mortar KPIsFoot traffic growthYear-over-year reporting of foot traffic to retailers across the US

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs