Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Source Profile: Pubmatic.

Pubmatic is a software company that allows online publishers to sell their ad inventory programmatically. Pubmatic’s business skews toward mobile web and apps, but also includes desktop web. Clients include a diverse array of large and small publishers, which sell to a wide variety of brands. It is a publicly traded company founded in 2006.

Insider Intelligence Metric

We like the depth and breadth of observations across brands that Pubmatic is able to track because of its position supporting publishers, which collectively sell to large and small brands.

Methodology Behind the KPIs

Pubmatic tracks over 15 trillion bids on a monthly basis across its client base, which allows it to provide reporting, by industry, on the year-over-year changes in ad spending at a macro level.

KPIs in the Portal

CategoryKPIKPI Definition
Display and Programmatic Advertising KPIsProgrammatic YoY Ad Spend Growth by IndustryYear-over-year quarterly ad spend growth, Q4 2020 is a quarter-over-quarter comparison

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs