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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Source Profile: Salesforce Commerce Cloud.

Salesforce Commerce Cloud is the result of Salesforce’s acquisition of DemandWare, an enterprise level cloud-based ecommerce platform, serving medium-to-large online retailers.

We like the significant sample size behind Salesforce’s data, quarterly granularity, granular category definitions, and the rich array of benchmarking metrics that it provides.

Insider Intelligence Metric

Methodology Behind the KPIs

Salesforce Commerce Cloud publishes periodic updates of aggregate client results, across 1 billion shoppers and 22 billion shopping sessions. Metrics are sliced and diced by retail category and by device type, with quarterly granularity.

KPIs in the Portal

CategoryKPIKPI Definition
Ecommerce KPIsAverage discount rateThe share of an order amount that was reduced due to merchandise or other discounts. Does not include product markdowns or reductions in shipping costs.
Ecommerce KPIsAverage order valueRevenue divided by purchases
Ecommerce KPIsAverage spend per visitRevenue divided by site visits
Ecommerce KPIsAverage conversion ratePurchases divided by sessions
Ecommerce KPIsDigital commerce growthYear-to-year growth in revenue, by retail category
Ecommerce KPIsOrder growthYear-to-year growth in orders, by retail category
Ecommerce KPIsTraffic shareBreakout of category traffic that visits retailers via mobile, desktop and tablet
Ecommerce KPIsOrder shareShare of ecommerce orders by device type, sliced by retail category
Ecommerce KPIsShopping cart abandonment rateThe percent of shopping carts started that did not lead to purchase
Ecommerce KPIsSocial traffic shareThe percent of site traffic from social platforms, by device type, by retail category
Ecommerce KPIsTraffic growthYear-to-year growth in site traffic, by device type and retail category

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs