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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Source Profile: Similarweb.

Similarweb provides businesses with valuable data and analytical capabilities to gain competitive insights, optimize organic strategies, identify partnership opportunities, understand consumer behavior, and make informed decisions in digital marketing.

Insider Intelligence Metric

Similarweb provides a comprehensive range of data and analytical capabilities. Its data sources include first-party analytics, anonymous traffic collection, publicly available data, and pre-analyzed data from global partners. The data covers competitive keyword research, digital platform tactics, referral sources, enriched keywords, and real audience behavior. Businesses can benefit from insights on market research, audience analysis, consumer journey, app intelligence, competitive analysis, lead generation, sales engagement, and more. Similarweb’s data-driven insights can transform business strategies and provide answers to strategic questions.

We value Similarweb’s robust suite of first-party analytics and real-time audience behavior data across industries and countries, as well as its breadth of web traffic and competitive research across various websites and apps.

Methodology Behind the KPIs

Similarweb’s data is based on the analysis of billions of digital signals each day through a multi-dimensional approach that includes data collection, synthesis, and modeling of individual website traffic data. The data is obtained from a variety of sources, including direct measurement, a contributory network, partnerships, and public data extraction. Data for the buy now, pay later (BNPL) analysis is supplemented by a survey conducted of 2,507 US respondents.

KPIs in the Portal

CategoryKPIs in the Portal (KPI)KPI Definition
Ecommerce KPIsTraffic Growth Year-over-year change in the absolute traffic numbers from the previous year
Ecommerce KPIsConverted Visits Growth Year-over-year change in the number of desktop visits that ended up on a ‘Thank You’ page
Ecommerce KPIsTraffic Share The percentage of the traffic sent to a website, channel, or keyword relative to the total traffic
Ecommerce KPIsPayments Traffic Share The percentage of the traffic sent to a payments app relative to the total traffic for all providers
Ecommerce KPIsMonthly Unique Users The average number of active users per month who have used the app in a given period

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs