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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Source Profile: Tubular Labs.

Tubular Labs is a leading provider of video analytics, content intelligence, and audience measurement solutions across major social platforms. With a vast data repository encompassing over 400 million viewers, 3 billion videos, and 8 million creators on YouTube, Facebook, Instagram, and Twitter, Tubular Labs empowers users with valuable insights into video content, audience behavior, and shifting consumer interests.

Insider Intelligence Metric

Tubular Labs empowers its clients with a comprehensive suite of tools for today’s dynamic social video ecosystem, including performance measurement, benchmarking, and competitive analysis, and ensures optimized video strategies and effective monetization. Additionally, Tubular Labs offers social video marketers the ability to analyze engagements, tracking billions of videos across millions of creators on major platforms.

We value Tubular Labs’ unified view of the dynamic social video landscape. Its robust video analytics, content intelligence, and audience measurement tools allow clients to create successful content, scale audiences efficiently, and optimize video strategies. Tubular Labs’ comprehensive data-driven solutions facilitate reaching and engaging target audiences effectively, ensuring impactful outcomes in the ever-evolving world of social media.

Methodology Behind the KPIs

Tubular Labs’ H2 2023 Social Video Trends report is based on a comprehensive analysis of emerging trends that dissects data from H1 of 2023. The analysis encompasses multiple data points, including video view and uploads, video duration, average month-over-month growth, and data from social video platforms, such as TikTok and YouTube, to provide insights to content creators.

KPIs in the Portal

CategoryKPIKPI Definition
Video KPIsTikTok average monthly upload growthThe percentage change in the average number of monthly TikTok video uploads
Video KPIsTikTok average monthly views growthThe percentage change in the average number of monthly TikTok video views
Video KPIsYouTube Shorts uploadsThe number of video uploads to YouTube Shorts
Video KPIsYouTube Shorts average views per videoThe average number of views per video on YouTube Shorts
Video KPIsYouTube median weekly upload shareThe share of median weekly video uploads to YouTube by video type

Access Industry KPIs.

Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 30 leading sources of industry KPIs—and growing.

Click below and fill out a brief form to have one of our team members speak with you about how Industry KPIs could save you time, pinpoint your performance gaps, and help you measure new strategic opportunities for future growth.

Insider Intelligence Industry KPIs