How and Why Marketplaces and Retailers Should Build Ad Operations In-House.
Omnichannel retail media ad spending is projected to soar to nearly $60 billion in 2024 in the US, according to eMarketer’s forecast. This lucrative channel—with its heightened demand for first-party data—is enticing more retailers to get involved.
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How and Why Marketplaces and Retailers Should Build Ad Operations In-House
Omnichannel retail media ad spending is projected to soar to nearly $60 billion in 2024 in the US, according to eMarketer’s forecast. This lucrative channel—with its heightened demand for first-party data—is enticing more retailers to get involved.
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Picking the Right Use Cases for Your CDP
Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey.
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Picking the Right Use Cases for Your CDP
The wait has ended. Four years after the announcement, Google has started to sunset third-party cookies from Chrome browsers. However, display isn’t the only digital marketing channel for most brands today.
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Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase
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The 2024 State of Demand Generation
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Ad-free options for streaming viewers are more expensive. Over the last several months, Netflix, Disney+, and others have been busy raising their subscription prices, swaying more subscribers to move to ad-supported viewing options.
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Dismiss social commerce at your own risk. Despite backtracking by Meta on its commerce initiatives and early struggles with TikTok Shop, sales are quickly approaching $100 billion in the US. Social platforms continue to capture an increasing share of total retail ecommerce sales.
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We predict total US holiday retail sales will reach $1.317 trillion this year, up 4.5% from $1.260 trillion in 2022. This year’s holiday sales growth, however, may be a result of rising prices caused by inflation rather than increased consumer spending. Consumers have money to spend thanks to a strong labor market, but higher costs and eroding savings will factor into their holiday shopping lists.
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Generative AI is a transformative technology. But so far, more than 4 in 10 generative AI pilot programs launched by companies fail, according to LXT. The problem is the significant gap between how businesses and consumers who use the technology perceive it, and how those that don’t use the tech look at it.
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Retail Media Measurement: Closing the Loop Across Media Formats and Sales Channels
Closed-loop measurement will power the US retail media market to an estimated $45 billion this year. But with retail media now evolving up the funnel—into display, video, and connected TV—and into the physical store, measurement is growing more complex.
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