Webinar | February 1 at 2 pm EST

The Third-Party Data Deprecation Playbook for 2022.

Find out how brands are taking an active approach as data privacy regulations materialize. Register for this eMarketer Tech-Talk Webinar featuring Sam Ngo, director, product marketing at BlueConic, and hear how to build the best offensive line for third-party data deprecation.

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Upcoming Events

Webinar | January 26 at 2 pm EST

The Power of a Highly Personalized Customer Journey

Join us as Redpoint Global’s TJ Prebil, senior director, product marketing, and Aref Nohrudi, principal solutions consultant, discuss the key areas that your organization can focus on to design and coordinate individualized journeys across all touchpoints.

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Webinar | January 24 at 2 pm EST

How PepsiCo Creates Snackable Insights to Optimize Marketing Outcomes

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results.

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Webinar | January 21 at 2 pm EST

Retail Media 2022: What’s Next for Digital Advertising’s Third Big Wave?

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies. Learn about our forecast for retail media ad spending and how the market will expand and evolve in the coming years.

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Webinar | January 20 at 2 pm EST

Key Digital Ad Trends and Forecasts for 2022

Learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic. This live analyst discussion, made possible by BERA, will cover our digital ad spending forecast.

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Featured Webinars

Our analyst and sponsored content webinars allow you to hear directly from industry experts and our research team as they discuss the most pertinent digital topics affecting your business. These live video webinars leverage a powerful thought-leadership approach, walk through our most robust research reports, and give you a direct line to the playmakers in your industry.

Webinar | January 18, 2022

The Next Ad & Marketing Paradigm Is Here

Find out how to produce always-on marketing that is consistently authentic, relevant, and able to keep up with today’s fast pace and heightened consumer expectations from Sightly’s Neil Caracciolo, vice president, sales.

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Webinar | January 6, 2022

The Evolving Role of the CMO

Our panel explores the role and responsibilities of today’s CMOs, why CMOs struggle to deliver value, and how they can rethink their role and their fit within different types of organizations.

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Webinar | December 17, 2021

Trust Is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI

Trust Is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI

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Webinar | December 16, 2021

Retail Trends 2022: Predictions for 5 Key Inflection Points in the Year Ahead

In this Meet the Analyst Webinar, Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, and Blake Droesch, eMarketer analyst, will discuss the top 5 retail trends to watch in 2022. Join this live discussion, made possible by InMobi.

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Webinar | December 15, 2021

How to Create a 360-Degree View of Customers with a Data Lake

Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities. Hear from Wally Badalamenti, senior manager, data, analytics, and innovation at Gerber Life Insurance, John Reid, senior vice president, client partner, and Andy Cossette, vice president, technology solutions, both of Merkle.

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Webinar | December 14, 2021

10 Marketing & Sales Trends You Can't Ignore in 2022

Discover what trends you should know—and ignore—as you ring in the new year. Join Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022.

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Webinar | December 13, 2021

How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they reveal the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.

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Webinar | December 9, 2021

Holiday Insights to Propel Your Retail Strategy Forward in 2022

Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights. Join us as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice president, commercial, share how to position your brand for success in 2022.

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Webinar | December 8, 2021

Attribution & Convergence: A Look Ahead to 2022

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

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Webinar | December 7, 2021

How First-Party Data Is Reshaping Digital Advertising

Find out why first-party data is no longer exclusive to customer relationship management. Hear from Canadian Tire's Greg Shelly, vice president, enterprise digital marketing, and ActionIQ’s Tamara Gruzbarg, vice president, strategic services, as they discussed first-party data as a surefire way to effectively understand and engage with customers and prospects.

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Webinar | December 6, 2021
To Last Touch & Beyond: Measuring Performance CTV

Find out how to move beyond last-touch ROAS and CPA performance on CTV from Digital Remedy’s TJ Sullivan, executive vice president, sales, and Ben Brenner, vice president, business development and strategy.

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Webinar | December 2, 2021
Consumer Behavior’s Impact on Online Marketplaces in 2022

Watch as Feedvisor’s Dani Nadel, president and COO, discussed consumer behavior trends revealed by the fourth annual Amazon Consumer Behavior Report and shared predictions expected to impact brands and sellers on online marketplaces next year.

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Webinar | November 30, 2021
Relationship Marketing: The Future of Omnichannel Personalization

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments. Watch Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.

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Webinar | November 29, 2021
Identity Resolution in the Cookieless World

Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation. At the same time, customers expect more personalized experiences than ever before and are quick to switch brands if those expectations are not met.

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Webinar | November 18, 2021
How to Create Content that B2B Sellers Love (and Use)

Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend—from Allego’s Wayne St. Amand, CMO, and Jake Miller, senior product marketing manager.

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Webinar | November 17, 2021
Retail Media: The 4 Pillars Driving What’s Next

Find out the four pillars that will define retail media’s development. Tinuiti’s Elizabeth Marsten, senior director, strategic marketplace services, discussed retail media’s growth opportunities, current complications, and what to expect for the future.

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Webinar | November 15, 2021
What's Changed for Consumers

Consumer behavior was already shifting prior to the coronavirus pandemic, and the quarantine only pushed those changes forward. We’re hosting a panel webinar in which our principal analysts will lay out the most critical shifts in consumer behavior, identifying which were a direct result of the pandemic and which were changes that were already in motion but accelerated as a result.

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Webinar | November 11, 2021
Building a Perfect CTV Ad: What AI Analysis Reveals

Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame. They shared the findings of their joint AI-driven ad creative analysis of more than 1,800 commercials.

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