Source: Insider Intelligence | eMarketer, August 2023 - May 2023
Note: individuals of any age who use the internet from any location via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Additional Note: Estimates are based on US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.