Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: ages 18+; individuals who use the internet from any location via any device at least once per month
Additional Note: Female individuals are those who were assigned female at birth. Male individuals are those who were assigned male at birth.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.