Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: ages 18+; individuals who use the internet from any location via any device at least once per month
Additional Note: Men are individuals who identify as male, regardless of their assigned sex at birth. Nonbinary individuals are those who don’t identify as strictly a man or woman. Other terms for nonbinary include agender, bigender, genderqueer, gender-fluid, gender-nonconforming, and pangender. Women are individuals who identify as a woman, regardless of their assigned sex at birth.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
Powerful data and analysis on nearly every digital topic.