Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: ages 18+; individuals who use the internet from any location via any device at least once per month
Additional Note: Individuals with a bachelor’s degree or higher include those who graduated from a four-year college and those who started and/or completed a postgraduate degree (e.g., master’s, doctorate). Individuals with some college include those who attended college (e.g., junior college, community college, four-year and two-year colleges) but did not graduate and/or earn an associate degree. Individuals with a high school diploma include those whose highest level of education is a high school degree. Individuals with no high school diploma include those who have less than a high school education.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.