Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →TikTok bets big on livestream commerce, aims for $20B in global sales
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FTC fines Microsoft $20M for child privacy violations
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3 considerations for organic, paid social from Wendy’s and other brands
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Learn More →Smart Wearable User Penetration, by Age
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Data Table
Source & Notes
Source: eMarketer, October 2022 - May 2023
Note: at least once per month; individuals who wear accessories or clothing that have the ability to connect to the internet (via built-in connectivity or tethering), which in turn collects and exchanges data with a manufacturer, operator or other connected devices; must have features that can be used without being tethered to a smartphone, PC or other internet-connected device; excludes medical devices
Additional Note: Smart wearables include items embedded with electronics, software or sensors such as activity trackers, smart bands, smart clothing, smart glasses, smart headphones and smartwatches.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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