Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2022 - October 2023
Note: at least once per month; individuals of any age who wear a wireless audio device that has the ability to connect to an internet-connected device (e.g., Bluetooth connectivity); must have features in addition to playing audio, tethered or without tethering, such as enabling voice assistants, language translation, sensor tracking, motion sensors, etc; excludes medical devices
Additional Note: Examples of hearables include Bluetooth-enabled ear-worn items embedded with electronics, software or sensors such as Apple AirPods, Google Pixel Buds, Bose wireless headphones, Samsung Galaxy Buds, etc.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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