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Learn More →Hearable Users
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US Hearable Users and Penetration
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Hearable users (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of smartphone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: at least once per month; individuals of any age who wear a wireless audio device that has the ability to connect to an internet-connected device (e.g., Bluetooth connectivity); must have features in addition to playing audio, tethered or without tethering, such as enabling voice assistants, language translation, sensor tracking, motion sensors, etc; excludes medical devices
Additional Note: Examples of hearables include Bluetooth-enabled ear-worn items embedded with electronics, software or sensors such as Apple AirPods, Google Pixel Buds, Bose wireless headphones, Samsung Galaxy Buds, etc.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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