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United StatesInstagram, US
Smartphone Instagram Users
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Ad Revenue
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Instagram Ad Revenues
Ad Revenue, per User
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Instagram Ad Revenues, per Instagram User
Ad Revenue per Hour, per Person
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Instagram Ad Revenues per Hour Spent with Instagram, per Person
Time Spent
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Time Spent with Instagram
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Time Spent with Instagram by Users
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Time Spent with Instagram, by Age
Users
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Instagram Users
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Adult Instagram Users
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Facebook + Instagram Unduplicated Users
by Age
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Instagram Users, by Age
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Instagram User Penetration, by Age
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Instagram User Share, by Age
by Sex
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Instagram Users, by Sex
by Generation
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Instagram Users, by Generation
by Race/Ethnicity
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Instagram Users, by Race/Ethnicity
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Instagram User Penetration, by Race/Ethnicity
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Instagram User Share, by Race/Ethnicity
by Device
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Mobile Phone Instagram Users
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Smartphone Instagram Users
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US Smartphone Instagram Users and Penetration

Timeframe20222023202420252026
Smartphone Instagram users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Instagram usersMaximum of two rows can be charted.
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– % of mobile phone social network usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: smartphone users of any age who access their Instagram account via smartphone (browser or app) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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