Source: eMarketer, May 2023 - May 2023
Note: smartphone users of any age who access their Instagram account via smartphone (browser or app) at least once per month
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.