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Learn More →Instagram Ad Revenues, per Instagram User
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Time Spent
by Sex
by Generation
by Race/Ethnicity
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US Instagram Ad Revenues, per Instagram User
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Instagram ad revenues, per Instagram user (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: among users of any age who access their Instagram account via any device at least once per month; paid advertising only; excludes spending by marketers that goes toward developing or maintaining an Instagram presence
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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