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Learn More →Instagram Ad Revenues, per Instagram User
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Time Spent
by Sex
by Generation
by Race/Ethnicity
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - May 2023
Note: among users via any device at least once per month; paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes advertising revenues from Instagram Feed, Instagram Stories, and other formats; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media
Additional Note: All numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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