Instagram Ad Revenues per Hour Spent with Instagram, per Person
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Time Spent
by Sex
by Generation
by Race/Ethnicity
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US Instagram Ad Revenues per Hour Spent with Instagram, per Person
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Instagram ad revenues per hour spent with Instagram, per person (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes advertising revenues from Instagram Feed, Instagram Stories, and other formats; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes spending by marketers that goes toward developing or maintaining an Instagram presence; time spent is among ages 18+ and includes all time spent on Instagram; includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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