Instagram User Share, by Race/Ethnicity
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Time Spent
by Sex
by Generation
by Race/Ethnicity
Export all Data to Excel
Export Chart Image
US Instagram User Share, by Race/Ethnicity
% of total
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: internet users of any age who access their Instagram account via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.