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United StatesTwitter, US
Twitter User Penetration, by Age
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Ad Revenue
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Twitter Ad Revenues
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Twitter Ad Revenues, by Device
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Twitter Video Ad Revenues
Ad Revenue, per User
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Twitter Ad Revenues, per Twitter User
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Mobile Twitter Ad Revenues, per Mobile Twitter User
Ad Revenue per Hour, per Person
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Twitter Ad Revenues per Hour Spent with Twitter, per Person
Time Spent
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Time Spent with Twitter
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Time Spent with Twitter by Users
Users
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Twitter Users
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Adult Twitter Users
by Age
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Twitter Users, by Age
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Twitter User Penetration, by Age
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Twitter User Share, by Age
by Sex
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by Generation
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by Race/Ethnicity
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Twitter User Penetration, by Race/Ethnicity
by Device
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Desktop/Laptop Twitter Users
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Jump to Source Comparisons Below

US Twitter User Penetration, by Age

Timeframe20212022202320242025
% of Social Network Users
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer- May 2023 

Note: internet users who access their Twitter account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

Twitter users (% of internet users), US

Sources2019202020212022202320242025
eMarketer,May 2023
AudienceProject,September 2019
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019
Show Notes

Twitter users (% of population), US

Sources2019202020212022202320242025
eMarketer,May 2023
Pew Research Center,April 2019
Edison Research,March 2020
Show Notes
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