US Twitter User Penetration, by Race/Ethnicity

Timeframe20202021202220232024
% of Social Network Users
– AsianMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Internet Users
– AsianMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Population
– AsianMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), US

Sources2018201920202021202220232024
eMarketer,December 2022
Morning Consult,October 2018

Twitter users (% of internet users), US

Sources2018201920202021202220232024
eMarketer,December 2022
AudienceProject,September 2019
Bill & Melinda Gates Foundation,September 2018
Sumo Heavy,September 2018
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019

Twitter users (% of population), US

Sources2018201920202021202220232024
eMarketer,December 2022
Pew Research Center,April 2019
Edison Research,March 2020
Become a Client
Powerful data and analysis on nearly every digital topic.