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Learn More →Twitter Users, by Generation
Ad Revenue, per User
Ad Revenue per Hour, per Person
by Sex
by Generation
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US Twitter Users and Penetration, by Generation
| Timeframe | 2021 | 2022 | 2023 | 2024 | 2025 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Social Network Users | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Internet Users | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, May 2023 - May 2023
Note: internet users of any age who access their Twitter account via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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