US Twitter Users, by Race/Ethnicity

Timeframe20202021202220232024
Millions
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– AsianMaximum of two rows can be charted.
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– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

Twitter users, US, millions

Sources2018201920202021202220232024
eMarketer,December 2022
Twitter,July 2018
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018

Twitter user growth, US

Sources2018201920202021202220232024
eMarketer,December 2022
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018
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