Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: excludes spending by marketers that goes toward developing or maintaining a Facebook or Instagram presence; paid advertising only
Additional Note: 2018 numbers come from company reports. All other numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.