US Meta Ad Revenues, by Device

Timeframe20202021202220232024
Desktop/Laptop*
– billionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total Meta ad revenuesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Mobile**
– billionsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total Meta ad revenuesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total mobile ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: excludes spending by marketers that goes toward developing or maintaining a Facebook or Instagram presence; paid advertising only

Additional Note: 2018 numbers come from company reports. All other numbers are eMarketer estimates.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.