US Meta Display Ad Revenues

Timeframe20202021202220232024
Meta display ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on appears on desktop, and laptop computers as well as mobile phones tablets, and other internet-connected devices; includes banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (including instream and outstream video ads) and sponsorships; includes Facebook and Instagram advertising revenues; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes revenues reported under Meta's Reality Labs segment

Additional Note: All numbers are eMarketer estimates.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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