US Mobile Meta Ad Revenues

Timeframe20202021202220232024
Mobile Meta ad revenues (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total mobile ad spendingMaximum of two rows can be charted.
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– % of total Meta ad revenuesMaximum of two rows can be charted.
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Source: eMarketer

Note: paid advertising only; includes advertising that appears on mobile phones and tablets; includes Facebook and Instagram ad revenues; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes spending by marketers that goes toward developing or maintaining a Facebook and/or Instagram presence; excludes revenues reported under Meta's Reality Labs segment

Additional Note: 2018 numbers come from company reports. All other numbers are eMarketer estimates.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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