Source: Insider Intelligence | eMarketer, June 2023 - June 2023
Note: ages 18+; individuals who access both their Facebook and Instagram accounts via any device at least once per month; includes all time spent on those social networks; includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.