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US Social Network User Penetration, by Platform

Timeframe20222023202420252026
% of Social Network Users
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– LinkedInMaximum of two rows can be charted.
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– PinterestMaximum of two rows can be charted.
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– RedditMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TumblrMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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% of Internet Users
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– LinkedInMaximum of two rows can be charted.
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– PinterestMaximum of two rows can be charted.
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– RedditMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TumblrMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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% of Population
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– LinkedInMaximum of two rows can be charted.
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– PinterestMaximum of two rows can be charted.
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– RedditMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TumblrMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), US

Sources2018201920202021202220232024
eMarketer,December 2022
Morning Consult,October 2018

Twitter users (% of internet users), US

Sources2018201920202021202220232024
eMarketer,December 2022
AudienceProject,September 2019
Bill & Melinda Gates Foundation,September 2018
Sumo Heavy,September 2018
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019

Facebook users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020

Instagram users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020

LinkedIn users (% of population), US

Sources2020202120222023202420252026
Edison Research,March 2020
eMarketer,December 2022

Pinterest users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020

Snapchat users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020

TikTok users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020

Twitter users (% of population), US

Sources2018201920202021202220232024
eMarketer,December 2022
Pew Research Center,April 2019
Edison Research,March 2020
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