Social Network User Share, by Race/Ethnicity
by Age
by Generation
by Race/Ethnicity
by Device
by Platform & Device
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US Social Network User Share, by Race/Ethnicity
% of total
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: internet users of any age who use social networks via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
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