US Social Network Users and Penetration

Timeframe20222023202420252026
Social network users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide social network usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use a social network via any device at least once per month

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Social network users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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