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United StatesSocial Network Users, US
Social Network Users, by Generation
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Overall
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Social Network Users
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Adult Social Network Users
by Age
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Social Network Users, by Age
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Social Network User Penetration, by Age
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Social Network User Share, by Age
by Sex
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Social Network Users, by Sex
by Generation
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Social Network Users, by Generation
by Race/Ethnicity
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Social Network Users, by Race/Ethnicity
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Social Network User Penetration, by Race/Ethnicity
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Social Network User Share, by Race/Ethnicity
by Platform
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Social Network Users, by Platform
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Social Network User Penetration, by Platform
by Device
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Desktop/Laptop Social Network Users
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Desktop/Laptop-Only Social Network Users
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Dual Mobile Device & Desktop/Laptop Social Network Users
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Mobile Device Social Network Users
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Mobile Phone Social Network Users
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Mobile-Only Social Network Users
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Smartphone Social Network Users
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Tablet Social Network Users
by Platform & Device
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Facebook Users, by Device
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Twitter Users, by Device
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US Social Network Users and Penetration, by Generation

Timeframe20222023202420252026
Millions
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% Change
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Population
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Total
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who use social networks via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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