US Social Network Users, by Platform

Timeframe			2022	2023	2024	2025	2026
Millions
– Facebook								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Instagram								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– LinkedIn								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Pinterest								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Reddit								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Snapchat								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– TikTok								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Tumblr								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Twitter								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% Change
– Facebook								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Instagram								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– LinkedIn								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Pinterest								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Reddit								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Snapchat								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– TikTok								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Tumblr								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Twitter								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, December 2022

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.