US Social Network Users, by Platform

Timeframe20222023202420252026
Millions
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– LinkedInMaximum of two rows can be charted.
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– PinterestMaximum of two rows can be charted.
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– RedditMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TumblrMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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% Change
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– LinkedInMaximum of two rows can be charted.
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– PinterestMaximum of two rows can be charted.
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– RedditMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TumblrMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users, US, millions

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017

Twitter users, US, millions

Sources2018201920202021202220232024
eMarketer,December 2022
Twitter,July 2018
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018

Snapchat user growth, US

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017

Twitter user growth, US

Sources2018201920202021202220232024
eMarketer,December 2022
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018
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