US Desktop/Laptop-Only Social Network Users and Penetration

Timeframe20222023202420252026
Desktop/laptop-only social network users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access social networks exclusively via desktop/laptop at least once per month

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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