Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: internet users of any age who access social networks exclusively via desktop/laptop at least once per month
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.