Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Facebook Users, by Device
by Age
by Generation
by Race/Ethnicity
by Device
by Platform & Device
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - October 2023Â
Note:Â internet users of any age who access their Facebook account via desktop/laptop or mobile device (browser or app) at least once per month; mobile devices include feature phones, smartphones and tablets
Additional Note:Â Facebook user share figures may not add up to 100% due to rounding. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology:Â Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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