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United StatesSocial Network Users, US
Facebook Users, by Device
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Overall
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Social Network Users
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Adult Social Network Users
by Age
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Social Network Users, by Age
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Social Network User Penetration, by Age
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Social Network User Share, by Age
by Sex
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Social Network Users, by Sex
by Generation
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Social Network Users, by Generation
by Race/Ethnicity
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Social Network Users, by Race/Ethnicity
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Social Network User Penetration, by Race/Ethnicity
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Social Network User Share, by Race/Ethnicity
by Platform
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Social Network Users, by Platform
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Social Network User Penetration, by Platform
by Device
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Desktop/Laptop Social Network Users
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Desktop/Laptop-Only Social Network Users
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Dual Mobile Device & Desktop/Laptop Social Network Users
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Mobile Device Social Network Users
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Mobile Phone Social Network Users
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Mobile-Only Social Network Users
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Smartphone Social Network Users
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Tablet Social Network Users
by Platform & Device
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Facebook Users, by Device
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Twitter Users, by Device
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US Facebook Users, by Device

Timeframe20222023202420252026
Desktop/laptop
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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Desktop/laptop-only
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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Dual desktop/laptop & mobile device
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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Mobile device
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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Mobile-only
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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Smartphone
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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– % of mobile Facebook usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of mobile social network usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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Tablet
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Facebook usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of tablet social network usersMaximum of two rows can be charted.
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– % of tablet usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Facebook account via desktop/laptop or mobile device (browser or app) at least once per month; mobile devices include feature phones, smartphones and tablets

Additional Note: Facebook user share figures may not add up to 100% due to rounding. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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