Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Lights, camera, CTV? An upfronts spending breakdown | Sponsored Content
This article was contributed by MNTN.
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Jun 6, 2023
Amazon is primed for success against Google and Meta, as the duopoly becomes a true triopoly
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Capital One’s new concierge service reinforces aggressive credit card push
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Twitter Users, by Device
by Age
by Generation
by Race/Ethnicity
by Device
by Platform & Device
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Data Table
Source & Notes
Source: eMarketer, May 2023 - May 2023
Note: internet users of any age who access their Twitter account via desktop/laptop or mobile device (browser or app) at least once per month; mobile devices include feature phones, smartphones and tablets
Additional Note: Twitter user share figures may not add up to 100% due to rounding. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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