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United StatesSnapchat, US
Snapchat User Penetration, by Age
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Ad Revenue
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Snapchat Ad Revenues
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Snapchat Video Ad Revenues
Ad Revenue, per User
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Snapchat Ad Revenues, per Snapchat User
Ad Revenue per Hour, per Person
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Snapchat Ad Revenues per Hour Spent with Snapchat, per Person
Time Spent
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Time Spent with Snapchat
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Time Spent with Snapchat by Users
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Time Spent with Snapchat, by Age
Users
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Snapchat Users
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Adult Snapchat Users
by Age
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Snapchat Users, by Age
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Snapchat User Penetration, by Age
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Snapchat User Share, by Age
by Sex
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Snapchat Users, by Sex
by Generation
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Snapchat Users, by Generation
by Race/Ethnicity
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Snapchat Users, by Race/Ethnicity
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Snapchat User Penetration, by Race/Ethnicity
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Snapchat User Share, by Race/Ethnicity
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Jump to Source Comparisons Below

US Snapchat User Penetration, by Age

Timeframe20222023202420252026
% of Social Network Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Internet Users
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users who access their Snapchat account via mobile phone app at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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