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United StatesSnapchat, US
Snapchat Users
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Ad Revenue
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Snapchat Ad Revenues
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Snapchat Video Ad Revenues
Ad Revenue, per User
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Snapchat Ad Revenues, per Snapchat User
Ad Revenue per Hour, per Person
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Snapchat Ad Revenues per Hour Spent with Snapchat, per Person
Time Spent
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Time Spent with Snapchat
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Time Spent with Snapchat by Users
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Time Spent with Snapchat, by Age
Users
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Snapchat Users
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Adult Snapchat Users
by Age
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Snapchat Users, by Age
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Snapchat User Penetration, by Age
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Snapchat User Share, by Age
by Sex
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Snapchat Users, by Sex
by Generation
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Snapchat Users, by Generation
by Race/Ethnicity
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Snapchat Users, by Race/Ethnicity
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Snapchat User Penetration, by Race/Ethnicity
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Snapchat User Share, by Race/Ethnicity
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Jump to Source Comparisons Below

US Snapchat Users and Penetration

Timeframe20222023202420252026
Snapchat users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile phone messaging app usersMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide Snapchat usersMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who access their Snapchat account via mobile phone app at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users, US, millions

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017
Show Notes

Snapchat user growth, US

Sources2020202120222023202420252026
eMarketer,December 2022
Cowen and Company,March 2017
Show Notes

Snapchat users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
Show Notes
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