Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Younger consumers rely on TikTok for holiday inspiration, not purchases
Article |
Nov 28, 2023
Marketing on wheels: From Wienermobile to fake out-of-home advertising
Article |
Nov 27, 2023
More than one-third of US Gen Zers have used BNPL recently
Article |
Nov 27, 2023
When it comes to homeowners insurance, Gen Z has unique needs
Article |
Nov 27, 2023
Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns
Article |
Nov 27, 2023
The role of mobile apps in retail media
Article |
Nov 27, 2023
3 Cyber Five stats and what they mean for retail media
Article |
Nov 27, 2023
Beyond the digital shelf: The non-endemic approach to Amazon and and retail media advertising | Sponsored Content
This article was contributed by Tinuiti.
Article |
Nov 27, 2023
Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%
Article |
Nov 25, 2023
Cyber Monday leads this year’s Cyber Five in projected spending
Article |
Nov 22, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Adult Snapchat Users
Ad Revenue, per User
Ad Revenue per Hour, per Person
by Sex
by Generation
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: internet users ages 18+ who use Snapchat via any device at least once per month
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, Snapchat company releases, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.