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United StatesSnapchat, US
Snapchat User Penetration, by Race/Ethnicity
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Ad Revenue
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Snapchat Ad Revenues
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Snapchat Video Ad Revenues
Ad Revenue, per User
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Snapchat Ad Revenues, per Snapchat User
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Snapchat Ad Revenues per Hour Spent with Snapchat, per Person
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Time Spent with Snapchat by Users
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Adult Snapchat Users
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Snapchat Users, by Age
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Snapchat User Penetration, by Age
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Snapchat Users, by Race/Ethnicity
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Snapchat User Penetration, by Race/Ethnicity
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US Snapchat User Penetration, by Race/Ethnicity

Timeframe20222023202420252026
% of Social Network Users
– BlackMaximum of two rows can be charted.
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– HispanicMaximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Internet Users
– BlackMaximum of two rows can be charted.
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– HispanicMaximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% of Population
– BlackMaximum of two rows can be charted.
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– HispanicMaximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use social networks via any device at least once per month; numbers may not add up to total due to rounding

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Estimates are based on February 2016 population projections from US Census Bureau data.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Snapchat users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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