Snapchat User Share, by Race/Ethnicity
Ad Revenue, per User
Ad Revenue per Hour, per Person
by Sex
by Generation
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US Snapchat User Share, by Race/Ethnicity
% of total
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: internet users of any age who use social networks via any device at least once per month; numbers may not add up to total due to rounding
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Estimates are based on February 2016 population projections from US Census Bureau data.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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