Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: internet users of any age who access their Snapchat account via any device at least once per month
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Estimates are based on February 2016 population projections from US Census Bureau data.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.