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United StatesDigital Coupon Users and Scanners, US
Digital Coupon Users
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Overall
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Digital Coupon Users
by Device
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Mobile Coupon Users, by Device
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Tablet-Only Coupon Users
Mobile Barcode Scanners
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US Adult Digital Coupon Users and Penetration

Timeframe20222023202420252026
Adult digital coupon users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users ages 18+ who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons

Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.

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