US Smartphone Barcode Scanners and Penetration

Timeframe20222023202420252026
Smartphone barcode scanners (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; smartphone users who scan a barcode or QR code at least once during the calendar year

Additional Note: Examples include scanning product barcodes in-store, scanning codes found on print publications, or using features like Snapchat’s Snapcode and Instagram’s Nametags. Also includes Amazon’s SmileCodes, which are QR code boxes in ads that users can scan, which lead to Amazon product pages or other mobile content.

Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.

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