Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2022 - October 2023
Note: ages 18+; smartphone users who scan a barcode or QR code at least once during the calendar year
Additional Note: Examples include scanning product barcodes in-store, scanning codes found on print publications, or using features like Snapchat’s Snapcode and Instagram’s Nametags. Also includes Amazon’s SmileCodes, which are QR code boxes in ads that users can scan, which lead to Amazon product pages or other mobile content.
Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.
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