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Learn More →Mobile Coupon Users, by Device
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US Adult Mobile Coupon Users and Penetration, by Device
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Smartphone | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile coupon users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile phone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile internet device users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of smartphone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Tablet | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile coupon users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile internet device users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of tablet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Feature Phone | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile coupon users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile phone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile internet device users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of feature phone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile phone users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of mobile internet device users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of internet users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of population | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total digital coupon users | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, August 2022
Note: ages 18+; mobile device users who use their device to redeem a coupon/code obtained from an app, mobile internet, QR code/other mobile barcode or SMS for online or offline shopping at least once during the calendar year; includes group-buying coupons purchased via mobile device; numbers do not add up to total due to overlap among smartphone, tablet and feature phone coupon users
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.
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