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United StatesDigital Coupon Users and Scanners, US
Mobile Coupon Users, by Device
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Digital Coupon Users
by Device
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Mobile Coupon Users, by Device
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Tablet-Only Coupon Users
Mobile Barcode Scanners
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US Adult Mobile Coupon Users and Penetration, by Device

Timeframe20222023202420252026
Smartphone
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile coupon usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of mobile internet device usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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Tablet
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile coupon usersMaximum of two rows can be charted.
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– % of mobile internet device usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of tablet usersMaximum of two rows can be charted.
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Feature Phone
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile coupon usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of mobile internet device usersMaximum of two rows can be charted.
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– % of feature phone usersMaximum of two rows can be charted.
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Total
– millionsMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of mobile internet device usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of total digital coupon usersMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; mobile device users who use their device to redeem a coupon/code obtained from an app, mobile internet, QR code/other mobile barcode or SMS for online or offline shopping at least once during the calendar year; includes group-buying coupons purchased via mobile device; numbers do not add up to total due to overlap among smartphone, tablet and feature phone coupon users

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.

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